ASCEND

Coaching · Leadership · Education · Speaking

Rise with clarity.
Lead with purpose.

ASCEND helps individuals, executives, and organizations strengthen mindset, confidence, resilience, and purposeful leadership through personalized coaching, learning, corporate programs, and speaking.

“Changing pain into purpose.”

A U.S.-based leadership and mindset company with global reach.

British Empire Medal recipientFreeman of the City of LondonOfficial World Record holderAuthorProducerInternational speaker
Andrea Aviet BEM, founder of Andrea Aviet LLC and ASCEND

The founder

Andrea Aviet BEM

Founder, Andrea Aviet LLC & ASCEND

  • British Empire Medal recipient (2019 New Year Honours)
  • Freeman of the City of London (2023)
  • Official World Record holder
  • Author of White Sorrow
  • Filmmaker and producer of “Don’t Cry”
  • International speaker
  • Top 100 Influential People recognition
  • Featured in 1000 Londoners
  • Global Goodwill Ambassador for abused women and children
  • International WBAF involvement

Andrea brings authority, lived perspective, and a public platform. ASCEND brings the method: coaching, Academy learning, and corporate development built around mindset, resilience, and purposeful leadership.

Featured in & appeared on

BBCGB NewsGood Morning Britain

Andrea’s story and advocacy have been featured across national broadcast platforms, including BBC, GB News and Good Morning Britain.

Editorial & news coverage

HuffPostGlobal Woman MagazinePA MediaYahoo! NewsMSN NewsEvening StandardThe IndependentThe Northern EchoIndependent.ieSouthern Daily EchoNews & StarThe Cumberland NewsWiltshire & Gloucestershire StandardSutton & Croydon GuardianGuardian local titlesCelebrity MagazineEntrepreneur’s DiariesGulf Magazine

Parliamentary screening & panel

“Don’t Cry” screened at the UK Parliament during International Women’s Day week 2023.

The ASCEND approach

A deliberate path from insight to action.

This working framework reflects how ASCEND conversations and learning experiences can move from awareness toward purposeful progress. Every engagement is shaped around the person, team, or organization involved.

A

Awareness

See the patterns, pressures, and possibilities shaping where you are now.

S

Shift

Create the internal movement needed to meet change with intention.

C

Clarity

Define what matters, what needs to change, and what forward can look like.

E

Execution

Translate insight into practical, accountable action.

N

Next level

Strengthen the habits and perspective that support sustainable progress.

The purpose behind ASCEND

Human potential grows when clarity becomes action.

Andrea Aviet BEM, recipient of the British Empire Medal, brings lived perspective, creative leadership, and a commitment to positive change into her work with individuals, leaders, organizations, and audiences.

ASCEND creates space to strengthen confidence, build resilience, clarify purpose, and turn insight into meaningful forward movement.

About Andrea

Corporate capabilities

Leadership development built around real people and real pressures.

Through ASCEND, Andrea Aviet LLC works with HR and People leaders, executives, and teams to explore leadership, resilient performance, communication, and workplace mindset. Each engagement begins with the organization’s audience, objectives, scope, and preferred delivery format.

About ASCEND

Who, what, and where.

Begin here

Ready to explore what purposeful progress could look like?

Tell us what you are navigating and what kind of support you are exploring.

Book a consultation