Coaching · Leadership · Education · Speaking
Rise with clarity.
Lead with purpose.
ASCEND helps individuals, executives, and organizations strengthen mindset, confidence, resilience, and purposeful leadership through personalized coaching, learning, corporate programs, and speaking.
“Changing pain into purpose.”
A U.S.-based leadership and mindset company with global reach.

The founder
Andrea Aviet BEM
Founder, Andrea Aviet LLC & ASCEND
- British Empire Medal recipient (2019 New Year Honours)
- Freeman of the City of London (2023)
- Official World Record holder
- Author of White Sorrow
- Filmmaker and producer of “Don’t Cry”
- International speaker
- Top 100 Influential People recognition
- Featured in 1000 Londoners
- Global Goodwill Ambassador for abused women and children
- International WBAF involvement
Andrea brings authority, lived perspective, and a public platform. ASCEND brings the method: coaching, Academy learning, and corporate development built around mindset, resilience, and purposeful leadership.
Featured in & appeared on
BBCGB NewsGood Morning Britain
Andrea’s story and advocacy have been featured across national broadcast platforms, including BBC, GB News and Good Morning Britain.
Editorial & news coverage
HuffPostGlobal Woman MagazinePA MediaYahoo! NewsMSN NewsEvening StandardThe IndependentThe Northern EchoIndependent.ieSouthern Daily EchoNews & StarThe Cumberland NewsWiltshire & Gloucestershire StandardSutton & Croydon GuardianGuardian local titlesCelebrity MagazineEntrepreneur’s DiariesGulf Magazine
Parliamentary screening & panel
“Don’t Cry” screened at the UK Parliament during International Women’s Day week 2023.
Ways to work together
Development for people—and the organizations they shape.
1-to-1 coaching
Personalized space for clarity, confidence, mindset, and purposeful next steps.
Explore 02Corporate programs
Leadership, resilience, communication, and performance development for U.S. workplaces.
Explore 03ASCEND Academy
Practical online learning designed to turn insight into sustainable action.
Explore 04Speaking
Keynotes, panels, podcasts, and workshops shaped around people, purpose, and impact.
ExploreThe ASCEND approach
A deliberate path from insight to action.
This working framework reflects how ASCEND conversations and learning experiences can move from awareness toward purposeful progress. Every engagement is shaped around the person, team, or organization involved.
Awareness
See the patterns, pressures, and possibilities shaping where you are now.
Shift
Create the internal movement needed to meet change with intention.
Clarity
Define what matters, what needs to change, and what forward can look like.
Execution
Translate insight into practical, accountable action.
Next level
Strengthen the habits and perspective that support sustainable progress.
The purpose behind ASCEND
Human potential grows when clarity becomes action.
Andrea Aviet BEM, recipient of the British Empire Medal, brings lived perspective, creative leadership, and a commitment to positive change into her work with individuals, leaders, organizations, and audiences.
ASCEND creates space to strengthen confidence, build resilience, clarify purpose, and turn insight into meaningful forward movement.
About AndreaCorporate capabilities
Leadership development built around real people and real pressures.
Through ASCEND, Andrea Aviet LLC works with HR and People leaders, executives, and teams to explore leadership, resilient performance, communication, and workplace mindset. Each engagement begins with the organization’s audience, objectives, scope, and preferred delivery format.
About ASCEND
Who, what, and where.
Begin here
Ready to explore what purposeful progress could look like?
Tell us what you are navigating and what kind of support you are exploring.